The 13th edition of the IT is Business project took place on May 6, bringing to the forefront one of the most relevant topics in today’s professional environment: the integration of artificial intelligence into business.
In an open and interactive atmosphere, participants were welcomed at the venue with products offered by the project partners, KPMG, Henkel and Dr. Oetker. After all the seats in the room had been filled by the participants, the Project Manager of this project, Coman Delia-Gabriela, opened the event with an introductory speech. She presented the theme of this edition and introduced the first speaker, thus opening a discussion on how AI is transforming processes, decisions and strategies within companies.
Nermin Sharbek: the influence of AI in business, finance and responsibility
Nermin Sharbek introduced us to the concept of artificial intelligence, explaining what AI is, how it works and how it can be integrated into the business environment. He defined AI as a system designed to optimize processes, generate content, make predictions and analyze large volumes of data.
An important point of the presentation was the distinction between traditional AI and Generative AI. Traditional AI mainly works based on data analysis and is already used in fields such as banking and finance. Among the examples discussed were the identification of fraud attempts, risk analysis in granting loans and the scanning of suspicious behavior, such as simultaneous payments made in different locations within a short period of time. The discussion then continued with Generative AI, where tools such as ChatGPT, Claude and Gemini were mentioned, which young people increasingly use for research, content generation and brainstorming. The speaker emphasized the fact that AI is already changing the way we work, interpret data and make decisions, especially in industries such as banking, insurance and investments, where robo-advisor solutions may also appear.
Another important topic was responsibility in the use of AI. The discussion touched on human control, as well as the legal framework represented by the AI Act, a regulation that focuses on ethics, transparency and safety in the development of artificial intelligence systems.
The presentation ended with a strong idea: AI must be used responsibly, and future systems must remain aligned with human values. Questions were raised in the room about financial fraud, about the way AI “thinks” and about how we can maintain control over the information it provides.
Ioan Ungureanu: AI, automation and cognitive flexibility
The second part of the event continued in the form of an open discussion led by Ioan Ungureanu. He spoke to us about artificial intelligence from a practical perspective and explained that AI is not a phenomenon that appeared overnight, but the result of several decades of research, with its beginnings dating back to the 1950s. The discussion included concrete examples of how different AI tools can be used depending on the goal: ChatGPT for brainstorming, Gemini for research, and other models for specific analysis or content generation tasks.
A central point of the presentation was the question: what processes can be automated with the help of AI? The answer included repetitive activities, such as e-mail analysis, internal communication, writing texts that do not contain sensitive information, or optimizing certain workflows. The possibility of using AI in personal branding, social media and increasing online visibility was also discussed. Ioan Ungureanu also spoke about the impact of AI on education, brands and the way organizations make their activity more efficient. At the same time, he emphasized that one of the major challenges at a global level is not only how we use AI, but especially where it should be used.
An important message shared with the participants was the need for cognitive flexibility. In a context where technology is evolving rapidly, it is important to explore the tools available, but not to give up the filter of our own thinking. The conclusion of the intervention was simple and impactful: the information provided by AI must be critically analyzed, and these tools should be used gradually, carefully and responsibly.
What we took away from the IT is Business experience
The 13th edition of IT is Business brought to the participants’ attention an essential topic for the present and future of the professional environment: the integration of AI into business. From concrete applications in finance, banking and insurance, to the automation of repetitive processes and the use of generative models, the event offered a clear perspective on how artificial intelligence can become a valuable tool.
However, the central message of this edition was that AI should not be seen as a replacement for human thinking, but as a partner that must be used responsibly and in line with human values.