Exploring Experiential Marketing and Packaging Design

Student guide

Digital Craft is an innovative project by BOS. It will open its doors on May 10th, at Education Point, Room E, starting at 12:00 PM and is dedicated to students passionate about marketing, offering them the opportunity to familiarize themselves with the latest concepts and practices in the field.

Digital Craft is aimed at students interested in marketing and technology, providing you with a platform where you can learn, interact, and develop professionally. Participating in this event will allow you to expand your knowledge and improve your skills in the field of marketing.

Our event will host two interactive workshops, each with a different focus:

1. Marcom Hub: Experiential Marketing through Augmented Reality

This workshop, led by Alin Obaciu, Tech Marketing Developer at MarcomHub, will explore the use of augmented reality in experiential marketing. Participants will have the opportunity to interact with various materials in augmented reality and work on a specific case, generating ideas through brainstorming.

Marcom Hub is a showroom of technologies and turnkey solutions, created for practitioners in the MarCom and HR industries in Romania. It is a space for inspiration and idea acceleration for internal communication or partner campaigns.

Furthermore, you won't be bored during the break as our partners will bring a pair of VR glasses, allowing you to explore the interior, specifically the human body. It's a unique experience you shouldn't miss!

2. JTI: Packaging Design, a Key Factor in Brand Evolution

This workshop, led by Cristina Stroe, Group Brand Manager at JTI, will discuss the importance of packaging design in brand evolution. You will have the opportunity to study examples of major brands and work on a case study on this topic, in teams.

Cristina Stroe has over twelve years of experience in FMCG, both in Romania and internationally. She holds a master's degree in marketing management from the Bucharest Academy of Economic Studies and joined JTI in 2011 for an internship in the marketing department. She has held various roles for JTI brands over the years, covering both activation and brand strategy.

Participating in Digital Craft is a unique opportunity to learn from experienced professionals in the field and interact with other students passionate about marketing. Don't miss this opportunity! Register for the event through the registration form link.

Link formular Digital Craft

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