Luni 29 martie – ziua de PR
10.00 – 11.40 Conferinta : PR-ul intre mister si definitie
Speakeri : Bogdan Theodor Olteanu – Head of PR Division at Millenium Communications;Mihaela Nicola – fondator The Group; Ileana Cecanu – PR Executive, HBO Romania.
12.00 – 13.40 Conferinta: ,,When you make average great, your dreams will become a reality”
Speakeri : Sorana Savu – Senior Partner la Premium Communication; Violeta Vijulie – Managing Director SENS, Atelier de Comunicare; Hortensia Nastase – Director Lowe PR.
14.00 – 16.00 Workshop: Comunicarea politica. PR-ul in politica romaneasca: minciuna sau arta?
Speakeri : Ana Maria Teodorescu – Lector universitar -Publicistica televiziune, Catedra de Presa, Facultatea de Jurnalism si Stiintele Comunicarii; Dumitru Bortun – Membru fondator al Asociatiei Romane a Profesionistilor in Relatii Publice ARRP; Bogdan Dospinescu – Asociatia Specialistilor in Comunicare Politica.
Marti 30 martie – ziua de ADVertising
10.00 – 11.40 Conferinta: How to break in advertising
Speakeri: Andrei Bălan – Ex-Strategic Planner la Leo Burnett, Antropolog; Bogdan Moraru-Senior Art Director, Propaganda; Laurențiu Semeniuc – Strategic Planner , 23
12.00 – 13.40 Conferinta: Breaking out the frame
Speakeri: Dan Şendroiu- Strategic Planner, Graffiti BBDO; Cătălin Dobre – Group Creative Director, McCann Erickson; Vlad Molico – Art Director, Saatchi & Saatchi
14.00 – 16.00 Workshop: Inside/Outside
Speakeri: Ștefan Stroe -Independent Strategist; Catalin Rusu – Creative Director &Managing Partner, Rusu+Bortun Brand Growers; Lorand Balint (Boti) – Om de marketing, GlobalAccount Director on Strauss Coffee BV, Associate Professor in the Romanian – Canadian MBA Program
Miercuri 31 martie – ziua de Debate
10.00 – 11.40 Puterea soft a PR-ului
Speakeri : Larisa Toader – Managing Director la Russenart Communications; Virgil Munteanu –Managing Partner Classic Brands;
12.00 – 13.40 ADVertising : Moving from good to best. Best Campaigns
Speakeri: Ramona Bratu – MK Exec. Radio ZU; Iosif Simon-PR RADIO ZU